GLOBAL AND LOCAL DESIGN
Global Design is a creative thinking process enabling a company to embrace a more coherent and sideway concept in its way of communicating, to achieve the best representation and efficiency or the brand or the product. Global design enables you to work in parallel on the product, its design, its production location, its packaging, the graphic communication, and its sale points (interior design). This is a proven method providing the company with tools to grow, assessing each step along the way, in order to assess its innovation capabilities. It also challenges the company in its capacity to respond to new challenges, while remaining within the global coherence of the brand. Example: Nespresso and Apple didn't become the charismatic brand we all know by chance.
Behind these success stories, there are real stories to tell, coherence from beginning to end. The initial ambition, the vision, the ideas, the innovation, the creativity, the R&D, the strategy, the hard work, the production, the image, the values, the design, the quality, the commercial strategy, the economic model, the price, the distribution network, the customers, the packaging, the speech, the sale distribution network, the point of sales, the brand name…the customers’ lifestyle to which the brand contributes, social identity components, assurance, pleasure, satisfaction…
Brands need to convince over the long haul. Seduction is no longer enough.Companies need to create a strong relationship with their customers and today, more than ever, customers are volatile; they test, zap… Regardless of who the client is, customers nowadays (professionals or individuals) have specific expectations of brands. One of the most pragmatic of these is the question is it “worth the expense”, moreover brands have societal, environmental, and cultural roles beyond their economic and commercial ones. The positioning of the brand chosen by the brand, its discourse, the company policy, its values are becoming part of the brand, bringing it to a new dimension where the relationship with the customer’s satisfaction has become complex.What the product or service is providing is now considered as expected, normal or else… For us, it is no longer enough to communicate and make it look attractive. We build a strong and lasting relationship with our customers, gaining experience over time to better understand and help.The relevance and efficiency of our ideas and solutions comes from this relationship, it is not only a question of creativity, it is first of all our capacity to explore the environment of our customer, to understand all the related components and dimensions in depth, and then to apply our capacity to articulate the mechanisms and develop the appropriate upstream strategy. The meaning comes from its essence, not its appearance.
Behind these success stories, there are real stories to tell, coherence from beginning to end. The initial ambition, the vision, the ideas, the innovation, the creativity, the R&D, the strategy, the hard work, the production, the image, the values, the design, the quality, the commercial strategy, the economic model, the price, the distribution network, the customers, the packaging, the speech, the sale distribution network, the point of sales, the brand name…the customers’ lifestyle to which the brand contributes, social identity components, assurance, pleasure, satisfaction…
Brands need to convince over the long haul. Seduction is no longer enough.Companies need to create a strong relationship with their customers and today, more than ever, customers are volatile; they test, zap… Regardless of who the client is, customers nowadays (professionals or individuals) have specific expectations of brands. One of the most pragmatic of these is the question is it “worth the expense”, moreover brands have societal, environmental, and cultural roles beyond their economic and commercial ones. The positioning of the brand chosen by the brand, its discourse, the company policy, its values are becoming part of the brand, bringing it to a new dimension where the relationship with the customer’s satisfaction has become complex.What the product or service is providing is now considered as expected, normal or else… For us, it is no longer enough to communicate and make it look attractive. We build a strong and lasting relationship with our customers, gaining experience over time to better understand and help.The relevance and efficiency of our ideas and solutions comes from this relationship, it is not only a question of creativity, it is first of all our capacity to explore the environment of our customer, to understand all the related components and dimensions in depth, and then to apply our capacity to articulate the mechanisms and develop the appropriate upstream strategy. The meaning comes from its essence, not its appearance.
